The contact history provides immediate access to important information on the customer, e.g. prior jobs,products they purchased, follow up calls etc. Eliminating the need to individually obtain this information directly from the customer each time you make contact.

Keeping accurate records so you may be well informed is a sign of professionalism. Allowing you to reach out to the customer at the right time at the right place.

You may choose to keep a wish list for your client, anytime you are having a sale or percentage off you have a data base or list of clients to contact.

Using Soft ware to automate this process is recommended when you are operating a large organization. For instance Quicken Books.

Home Based Business

By keeping accurate records you can keep your customers informed of any campaigns or sales. Understanding their needs and improving customer relationships by coming to know them on a personal basis. Therefore gaining customer loyalty.

Customer Retention

A good rule to remember is:

"When you create a business, you create something thatimproves the life of your customer, of another person, maybe of ten people, of a thousand people,of a million people. There's no higher calling."— Paul Zane Pilzer:

Therefore:

1. The Customer is Always Right

2. The Customer must be pampered while you are with them and after the job is done.(cards, special sells,etc.)

3. Incorporate their ideas even when you think it is wrong.

Your success at retaining the customer will not be guaranteed but when you place them first and show appreciation the rate of retention goes up dramatically.