Marketing a Business of Sewing - 10 StepsMarketing a business of sewing is not often easy, but is a necessary step to attracting clients and establishing your presence in the market place. You have determined your niche product, you have profiled your customer, you produce quality work; now we take that to the market place. Marketing is such a simple process that when understood will be the most effective tool in your tool box for getting your business started. Marketing a business can be as easy has having a phone conversation or speaking to someone at the mall or having a conversation at church or a social gathering. All are means to introduce your business. Below is a workbook to help you to profile, price and market your business along with 10 basic steps to begin your marketing, which steps you choose will depend on the type of sewing business you are opening.
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1. Word Of Mouthis always good to start, your friends and family know a few people, but remember you are in business to make money not give it away, friends and family like a substantial discount. Naturally you will always want to reward someone bringing you a client, but not forever, unless it is you parent,
they have earned it. 2. Have an Open House If you have a store front, you should invite all the local business owners, chamber of commerce, decorators, Interior design personnel, fabric shops, and don’t leave out friends and family. What ever your specialty is make sure you have lots of examples on display. For instance using our Window Treatment Business as an example, not only should you have your
windows dressed in the latest fashion, but have several examples of what you offer displayed neatly around the room.
3.Business Cards Have plenty on hand; they are a cheep way to advertise. Ask your Fabric stores if you can leave a few cards. Don’t just leave them in a heap on the counter. Actually make a display for them to rest. A small card holder with you name and phone number will do nicely. Note: Keep It Replenished, an empty card holder is no business. 4. Fliers-fliers work well in some instances but not on a regular basis. I would use them if you are having a special event, having a percentage off, etc. Ink in expensive, if you are making them yourself, check with the local printing shop for prices it could be more cost effective. 5. Website marketingI would as soon as possible consider this avenue of marketing. We are in a new age; the world is your market place. 
Using a window treatment business as an example, how cool would it be to have your windows hanging in someone’s home around the world. I live in the U.S. and had window treatments in South Africa. How Cool Is That!It is a new day.6.Groups and organizations join an organization where you can network. Networking with other business personal is an effective way to spread the word. Gaining a client from the group will be like adding fuel to a fire. You will be in the spotlight next time the group meets. Remember doing quality work will gain you the next customer form that group. 7.The old stand by’s but not out dated, radio and talk TV, who is the most popular man and woman on those shows? Millions are spend every day for those top spots. Don’t have a million yet, then start small. Market your local Radio or TV station. Send a press release ad to your local newspapers. 8. Visible Presence with in the industry. Participate in trade shows, attend community events and offer to speak on your area of expertise. Marketing a business through seminars- don't just attend, participate. Get to know the professionals in your industry. 9 Discounts and Coupons Some consumers tend to respond to this thpe of marketing however do not over use. Your quality work sells, you are not a discount store. Use them periodically, special occasions or percentage off for first time customer. 10. Quality Keep check on your products and services at all times. Satisfied customers who spread the word about your business are the best source of new customers. Pay attention to pricing, customer service, product availability and prompt delivery. This is by no means an exhaustive list, as your business grows you will find other ways to marketing a business. It's like sowing seeds of love, when people come to know, like and trust you, first thing you know you have customers. Quality Work and Remembering, The Customer is Always Right, will generate a client base for years to come.
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